Bvlgari’s 140 Year Journey of Excellence
The Origins of Bvlgari: A Foundation of Craftsmanship
In honor of Bvlgari’s 140th anniversary jewelry legacy, we invite you to explore the families history beginning with Sotirio Bvlgari, a 27-year-old Greek silversmith, founded Bvlgari in 1884 by opening a boutique at Via Sistina 85 in Rome, Italy’s fashion capital. His artistic journey began in Paramythia, Greece, where he mastered the delicate art of silversmithing. He further refined his skills in Switzerland, blending Italian creativity with Swiss precision.
From its inception, Bvlgari challenged conventions in jewelry-making. The maison fused classical Greco-Roman aesthetics with contemporary Italian style, creating a design philosophy rooted in Roman architecture and art. Bold creativity, chromatic harmony, geometric precision, and gemstone-centric designs became Bvlgari’s trademarks.
Inspirations Rooted in Rome’s Legacy
Ancient Architectural Influences
Bvlgari’s aesthetic drew heavily from Rome’s architectural heritage, incorporating elements like columns, friezes, and acanthus leaves into its designs.
Mastery of Colored Gemstones
In the 1930s, Bvlgari began exploring vibrant color combinations, laying the groundwork for its future as a master of colored gemstone artistry. The maison’s flexible bracelets with articulated links, adorned with diamonds and gemstones, led to the creation of the iconic Serpenti motif.
Iconic Designs That Define Bvlgari
The Art Deco Era
In the 1920s and 1930s, Bvlgari embraced the Art Deco movement, crafting geometric pieces in platinum and white gold with striking combinations of diamonds and colored gemstones.
The Legendary Serpenti Wristwatch
Bvlgari introduced the Serpenti wristwatch in the late 1940s, employing the labor-intensive Tubogas technique. The sinuous, articulated design, inspired by Roman and Egyptian mythology, remains a hallmark of the brand.
The Parentesi and B.zero1 Collections
The 1980s Parentesi motif transformed Roman travertine junctions into wearable art, while the B.zero1 collection, launched at the millennium, drew inspiration from the Colosseum’s fluid lines. View Designer Jewelry.
Hollywood Glamour and Global Ambassadors
Elizabeth Taylor and the Cleopatra Era
Elizabeth Taylor’s love for Bvlgari catapulted the brand into the spotlight when she wore its Serpenti pieces on the set of Cleopatra in 1962.
Modern-Day Icons
Bvlgari’s ambassadors include Anne Hathaway, Zendaya, Priyanka Chopra Jonas, and Chiara Ferragni. Their appearances at global events ensure Bvlgari’s legacy as a symbol of luxury and sophistication and set the stage for today’s jewelry trends.
Celebrating the 140th Anniversary: The Aeterna Collection
In May 2024, Bvlgari marked its milestone anniversary with a star-studded event at the Baths of Diocletian in Rome. The maison unveiled the 150-piece Aeterna Collection, modeled by legends Isabella Rossellini and Carla Bruni. Highlights included a 140-carat Serpenti Aeterna necklace, described by Creative Director Lucia Silvestri as “the most precious necklace we have ever crafted.”
The Allure of Vintage Bvlgari Jewelry
Timeless Craftsmanship and Sensual Design
Bvlgari’s dedication to craftsmanship ensures its pieces remain timeless and alluring. Designs like the Serpenti evoke sensuality and power, while the B.zero1’s spiral symbolizes luxury and evolution.
Why Collectors Seek Vintage Bvlgari
Playful, bold, evocative, and distinctive – vintage Bvlgari transcends trends, blending classic inspiration with contemporary allure.
Explore Exclusive Vintage Bvlgari Pieces at Dover Jewelry
Featured Pieces
- Bvlgari Tubogas Ladies Watch: A mid-size yellow gold timepiece with a black dial and gold numeral markers, complete with an appraisal document.
View Here - Bvlgari Parentesi Cuff Bracelet: Crafted in 18K gold with a distinctive interlocking design, presented in its original box.
View Here - Bvlgari Monete Pendant: Featuring a 2nd-century B.C. Greek coin in rose gold, paired with a matching chain.
View Here - Emerald and Diamond Estate Ring: A 4.59-carat emerald set in platinum with baguette-cut diamonds, echoing the Trombino design.
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Discover the exclusive vintage Bvlgari collection at Dover Jewelry. Whether it’s the bold Serpenti designs or the elegance of the Parentesi motif, find the perfect timeless piece to elevate your collection. Call 1-877-777-6111 or visit us in Miami to explore the artistry and ingenuity of Bvlgari jewelry today!Dover Jewelry or call 1-877-777-6111 to explore the complete vintage Bvlgari collection.